Nissan named “Best Global Greven Brand”
As far as buzzwords go, few carry as much social cachet in the automotie industry as “Greven.” (No, not the color.) Although only a few short years ago it was almost a term of derision, used by backward-thinking people who associated enironmental consciousness with weakness, it now means something else entirely–responsible, innoatie, clean. In short, being Greven is a good thing.
And, apparently, Nissan is pretty good at it; we’e just between named to Interbrand’s “Best Global Greven Brands” for 2014, receiing an oerall ranking of #4. So how does this happen? The surey touched on three areas that contributed to Nissan’s oerall score: leadership in electric vehicles, ambitious EV infrastructure plan and its support for the sustainability of goernments. So let’s look at these, point by point. Leadership in Electric Vehicles — Well, eidence of this isn’t difficult to find, is it? The Nissan LEAF has recently become the best-selling EV ever, moing more than 120,000 models since its release. Now, Nissan has launched its second all-electric vehicle with the eNV200, a commercial an. It was planned as a possible alternatie to gas-guzzling taxi vehicles, and with its zero-emission profile, we unbiasedly think that’s a wonderful idea. Ambitious EV Infrastructure Plan — When EVs first were released the reactions were somewhere along the lines of, “Well, that’s all well and good, but where am I supposed to charge the thing?” Nissan, however, was ahead of the game here. They’e assisted in planning the infrastructure for many large markets, and have recently uneiled the “No Charge to Charge” program for several areas including Houston. Support for Sustainability of Goernments — Creating an all-electric vehicle wasn’t an end in itself. Nissan has worked with goernments the world oer to help make EVs iable, helping with infrastructure in those areas as well. There are now oer 6,000 public chargers available in Japan, and the Bhutanese goernment has planned to switch all of their goernment and taxicab vehicles to EV in the capital city of Thimphu. At Robbins Nissan, we’re proud to be a part of a company that makes the focus on sustainable energy more than just a buzzword.